Privacy Policy

Privacy Policy for BlueGuardOptics.com

Effective Date: June 19, 2023

At BlueGuard Optics, we are committed to protecting the privacy and personal information of our website visitors and customers. This Privacy Policy outlines how we collect, use, store, share, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

  1. Data Collection and Usage:

1.1 Personal Information:
We may collect personal information, such as your name, email address, and shipping address, when you make a purchase or contact us through our website. This information is necessary to fulfill your order, provide customer support, and communicate important updates or promotions.

1.2 Payment Information:
To process payments, we may collect and store your payment card details or other financial information. However, we do not store complete payment card information on our servers. All transactions are securely processed by our trusted third-party payment service providers, who adhere to stringent security measures.

1.3 Non-Personal Information:
We automatically collect certain non-personal information, such as your IP address, browser type, operating system, and referring website. This information is used to analyze trends, administer the website, improve user experience, and gather demographic information.

  1. Data Sharing:

2.1 Third-Party Service Providers:
We may engage trusted third-party service providers to assist us in operating our website, conducting business, and providing services to you. These service providers may have access to your personal information only to perform specific tasks on our behalf and are obligated to keep your information confidential.

2.2 Legal Compliance:
We may disclose your personal information if required by law or in response to a valid legal request, such as a court order or government investigation.

  1. Data Security:

We prioritize the security of your personal information and take reasonable measures to protect it against unauthorized access, disclosure, alteration, or destruction. We employ industry-standard security practices and technologies to ensure the confidentiality and integrity of your data.

  1. Data Retention:

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When your data is no longer needed, we will securely dispose of it in accordance with applicable regulations.

  1. Users’ Rights:

5.1 Right to Access and Rectification:
You have the right to request access to the personal information we hold about you and to update or correct any inaccuracies. Please contact us using the information provided at the end of this Privacy Policy to exercise this right.

5.2 Right to Erasure:
You can request the deletion of your personal information from our records under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected. However, please note that we may be required to retain certain information to comply with legal obligations or resolve disputes.

5.3 Right to Object and Restrict Processing:
You have the right to object to the processing of your personal information and to request the restriction of its processing under certain circumstances. We will respect your request, unless there are compelling legitimate grounds for continuing the processing.

5.4 Right to Data Portability:
If applicable, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit it to another data controller, where technically feasible.

  1. Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and customize content. You can manage your cookie preferences through your browser settings.

  1. Children’s Privacy:

Our website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected

personal information from a child under 16, please contact us immediately, and we will take steps to delete the information.

  1. Links to Third-Party Websites:

Our website may contain links to third-party websites or services that are not operated or controlled by BlueGuard Optics. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

  1. Changes to this Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

  1. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us using the following details:

BlueGuard Optics

Email: [email protected]
Address: 391 Foxcroft Drive, Warminster PA

We will make every effort to address your inquiries and resolve any issues promptly and in accordance with applicable data protection laws.

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, storage, and disclosure of your personal information as described herein.

Thank you for trusting BlueGuard Optics with your privacy and for choosing our blue light blocking glasses.